How to Get Blog Post Ideas Using Pinterest Trends (As a Beginner)
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↪ Remember To Save This To Pinterest For Later! ↩
Pinterest trends are a treasure trove for bloggers, offering insights into what’s popular now and what will soon be trending. By leveraging tools like the Pinterest Trends feature or simply scrolling through your homepage, you can spot topics that are gaining traction. This is especially helpful for seasonal content. For instance, during winter, searches like Winter Nails, Winter Outfits, and Christmas Wallpaper skyrocket in popularity. These trends give you a clear direction for your blog posts, ensuring your content aligns with what your audience is already searching for.
The magic of Pinterest lies in its visual format and searchable database. Unlike other platforms, where trends can feel fleeting, Pinterest trends tend to have staying power, often resurfacing year after year. This means that creating content based on Pinterest trends doesn’t just give you short-term results—it can keep bringing traffic to your blog for years.
- Timely Relevance: Writing about what people are searching for keeps your blog fresh and visible.
- Ease of Discovery: Pinterest users actively look for solutions and ideas, making it easier for your content to get discovered.
- Recyclable Topics: Seasonal trends like Holiday Decor or Back-to-School Supplies return every year, giving your posts longevity.
When it comes to blogging, being in multiple niches can be a creative advantage. While some bloggers prefer to focus on one area, diversifying your niches means more opportunities for inspiration. For example, if you’re passionate about lifestyle, fashion, decor, and beauty, you’re never limited to just one type of content. This diversity allows you to hop between seasonal topics, audience interests, and even emerging trends.
Here’s How It Works:
Let’s say you’re exploring winter trends. Under the fashion niche, you can write about Winter Fashion Essentials. For decor, you could post about Cozy Room Ideas for Winter. In the beauty niche, you might create content like Winter Skincare Tips. This multi-niche approach not only keeps your blog dynamic but also allows you to reach a broader audience with varied interests.
Example Niches and Ideas You Can Explore on Pinterest:
- Fashion: Seasonal outfit ideas like Fall Layers You’ll Love or Spring Pastels for Any Wardrobe.
- Decor: Posts like Minimalist Christmas Decor on a Budget or DIY Centerpieces for Thanksgiving.
- Beauty: Topics such as Holiday Makeup Looks or Winter Hair Care Tips to Avoid Dryness.
- Lifestyle: Practical guides like How to Organize Your Closet for the New Year or Daily Habits for a Productive Morning.
- Broader Appeal: Covering more niches attracts a variety of readers who might stay for your other topics.
- More Inspiration: With multiple niches, you can mix and match content ideas, ensuring you’re never stuck.
- Passion-Driven: When you write about what you genuinely enjoy, it shows in your work and connects with readers.
Personal Example:
Since I’m in the lifestyle, fashion, decor, and beauty niches, Pinterest is my go-to for finding inspiration. Searching for trends like Winter Fashion, Fall Decor, or Holiday Makeup gives me endless post ideas that align with my passions. It’s like having a brainstorming session at your fingertips!
💡Pro Tip:
You can tie all your niches together seamlessly in your blog. For example, if you’re into fashion and decor, combine them with posts like How to Match Your Room Decor to Your Wardrobe Aesthetic. This keeps your brand cohesive while allowing for creative freedom.
3: Why Pinterest is Perfect for Blog Promotion
Pinterest isn’t just for saving ideas—it’s an incredible tool to promote your blog and grow your audience. Unlike search engines like Google that rely heavily on plain text, Pinterest thrives on visuals that immediately catch people’s attention. When paired with bold graphics and appealing colors, your blog posts can stand out and drive traffic effortlessly.
Why Pinterest Beats Traditional Search Engines
- Eye-Catching Visuals: Pinterest allows you to showcase your content through colorful, bold images that make people stop scrolling. For example, a pin for “50 Bedroom Ideas” can feature a vibrant collage of cozy rooms, immediately engaging users in a way plain text on Google cannot.
- Easier to Rank: Pinterest’s algorithm often favors fresh, well-designed content, making it easier for new creators to rank compared to highly competitive platforms like Google.
- Seasonal Content Shines: On Pinterest, trends like “Christmas Room Decor” or “Winter Outfits” flourish, giving your seasonal blog posts a chance to shine.
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↪ Example Of Eye-Catching Visuals, fun colors and Bold Fonts! ↩
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How I Use Pinterest to Promote My Content
When I created my post about Bedroom Designs, I used eye-catching images with bold, readable text. The colorful graphics helped my pin stand out in a sea of search results. People were drawn in by the visual appeal and clicked through to learn more, which wouldn’t have been as effective with plain Google results.
Steps to Make Pinterest Work for You:
- Create Multiple Graphics Per Blog Post: For every blog post, design 3-5 unique graphics with varying colors, layouts, and headlines. This increases your chances of engagement. For example, a post on “Winter Fashion Trends” can have pins with titles like:
- “Cozy Winter Outfits You Need”
- “How to Stay Stylish in the Cold”
- “Top 10 Winter Wardrobe Must-Haves”
- Focus on Bold, Readable Text: Make sure your pins are visually appealing, with easy-to-read fonts and clear titles. Use contrasting colors to grab attention.
- Add Seasonal and Trendy Keywords: For example, if you’re posting in winter, use phrases like “Holiday Looks” or “Winter Skincare Tips” to appear in trending searches.
Examples of Pinterest’s Power:
A great example is my pin featuring my Everskies character. It ranked on Pinterest a month after posting, appearing on the top row when you search for “Everskies.” It took time but eventually gained traction because of its visual appeal and targeted keywords.
Don’t Sweat the Stats Too Much:
When starting out, it’s normal for your pins to have low views, clicks, or saves. Focus on what truly matters: engagement.
💡Pro Tip:
Give your pins time to rank! Algorithms may take weeks to push your content to the right audience. Stay consistent and trust the process.
4: Be Patient with Pinterest Growth
Patience is the secret ingredient to Pinterest success. Growth might not happen overnight, but don’t let slow starts discourage you. Pinterest works differently than platforms like Instagram—it rewards consistency and relevance over time. Whether you're posting about winter decor, fashion ideas, or beauty tips, it’s essential to focus on long-term growth instead of immediate results.
Why It’s Normal to Start Small
When you first begin, it’s completely normal for your pins to have fewer clicks and saves. Algorithms often take a while to recognize and push your content to the right audience. For instance, one of my pins about Everskies didn’t rank until weeks later. Now, it shows up high in searches for the keyword. This shows that even slow-growing pins can gain traction if you give them time.
Understand the Metrics That Matter Most
- Outbound Clicks: These are the ultimate goal—they mean people clicked your pin to visit your blog or website.
- Saves: Every save means your content is resonating with users and is valuable enough to bookmark.
- Clicks: Clicks indicate interest and show that your pin is engaging.
- Views: While views can look impressive, they’re the least important metric unless they lead to engagement.
The Long Game Pays Off
Pinterest isn’t about instant gratification. Instead, it’s a platform that values evergreen content. Your pins can continue driving traffic months or even years after you’ve posted them. Keep experimenting with keywords, designs, and posting strategies to refine your approach.
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"Outfit Ideas" normally stays the same in amount of views year-round!
Staying Consistent and Inspired
It’s okay if your pins don’t immediately go viral. The key is to stay consistent, keep creating high-quality content, and trust the process. Focus on improving what you can control: better visuals, strategic keywords, and engaging captions. Remember, even a single click or save is progress toward building your audience.
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One of the most overlooked but powerful strategies on Pinterest is engagement. Creating pins is only half the battle—connecting with your audience turns casual viewers into loyal followers. The more interaction you encourage, the higher the chance someone will explore your profile, click your blog links, and save your content for future inspiration.
Why Engagement Matters
Engagement builds trust and encourages users to see you as an approachable, reliable source for ideas. It also helps your pins gain visibility in the Pinterest algorithm. When your posts receive comments, saves, or shares, Pinterest recognizes them as valuable and pushes them to a wider audience.
How to Get the Conversation Started
You don’t have to wait for someone else to make the first move. Try adding calls to action in your pin captions, such as:
- “What do you think of this? Share your thoughts below!”
- “Let me know which idea you like most!”
- “Looking for more inspiration? Check out my profile!”
These small prompts encourage interaction, and the more approachable you seem, the more likely people are to engage with your content.
Always Respond to Comments
If someone takes the time to comment on your pin, make it a point to reply. Even a simple “Thank you! I’m glad you liked it” shows appreciation and keeps the conversation going. Responding to comments not only boosts your pin’s visibility but also helps build stronger connections with your audience.
Keep Experimenting With Engagement Strategies
Before your pins start getting comments, you can create interest by including a personal note in your descriptions. For example:
- “I hope this inspires you! Check out my profile for similar posts!”
- “I’d love to hear your thoughts on this—comment below!”
These statements feel inviting and spark curiosity, especially if paired with eye-catching visuals.
Building a Community
Engagement isn’t just about metrics; it’s about building a community of people who share your interests. Over time, consistent interaction creates a loyal audience that will actively support your blog and pins.
Growing Your Blog with Pinterest Takes Patience and Strategy
Pinterest is more than just a visual platform; it’s a powerhouse for generating ideas, building your brand, and driving traffic to your blog. By leveraging trends, exploring your passions, creating engaging visuals, and fostering interaction, you can craft a Pinterest strategy that aligns perfectly with your niche and blogging goals.
Remember, success doesn’t happen overnight. It takes time for pins to rank, for your audience to grow, and for engagement to snowball. Don’t get discouraged if your stats seem low at first—focus on consistency, quality, and experimenting with what works best for your audience.
(My stats for the past 14 days!)
Most importantly, have fun! Pinterest is a creative playground, and when you’re passionate about what you share, it shows. So go ahead, implement these tips, and watch your blog thrive with the help of Pinterest!
Are you a beginner blogger, or just starting on Pinterest? Get in contact with me! I would love to make a group or so with tons of beginner bloggers! There we can share tips and help each other learn and grow!
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