Top Tools to Discover Trending Blog/Content Ideas and Topics in 2025
📘| In the fast-paced world of blogging, staying relevant is a top priority. Readers crave fresh, engaging content that resonates with their interests and answers their questions. But how do you consistently come up with ideas that hit the mark? The secret lies in identifying and leveraging trends, whether they're emerging or evergreen.
Tools like Treendly, Google Trends, Pinterest Trends, and social media trending pages provide invaluable insights into what’s gaining traction across industries. Even if you don’t actively promote your blog on these platforms, their data can guide your content strategy, helping you craft posts that attract attention and drive traffic. This post will walk you through how to use these platforms effectively, so you can stay ahead of the curve and create content that resonates with your audience.
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1: Treendly
⍟ What is Treendly?
Treendly is a powerful platform designed to uncover emerging trends across various industries and niches. Unlike some tools that focus only on established or fleeting trends, Treendly gives you a glimpse into what’s gaining traction before it peaks. This makes it invaluable for bloggers who want to stay ahead of the curve and publish content that remains relevant over time.
⍟ How to Use Treendly for Your Blog
Treendly’s interface allows users to filter trends by industry, region, or timeframe, making it easy to spot opportunities that align with your blog's niche. For instance, if you blog about health and wellness, Treendly might show you an uptick in searches for a specific superfood. You can then craft a blog post like "Top 10 Health Benefits of [Superfood]" while the topic is still fresh.
Use Treendly to distinguish between short-lived trends and evergreen topics. Evergreen trends, such as sustainable fashion or mental wellness, can provide a steady source of traffic for months or even years. Treendly's “Trend” section is also helpful for generating immediate ideas, especially if you're looking for inspiration for a timely post.
⍟ Promotion Without Direct Platform Usage
Even if you don’t actively promote your blog through social media, Treendly’s insights can still shape your content. By aligning your posts with what’s gaining traction, you’re more likely to attract readers who are actively searching for information on that topic. For example, a tech blogger might notice a rising interest in AI tools and write a post titled "How AI is Changing Content Creation." This aligns your blog with readers’ current interests and increases visibility on search engines.
⍟ Why Treendly is a Game-Changer
Treendly offers more than just trend discovery, it gives you foresight. Many bloggers find themselves scrambling to keep up with trends once they’re mainstream. With Treendly, you can position yourself as a thought leader by publishing content on emerging topics before they become saturated.
⍟ What is Google Trends?
Google Trends is a free tool that provides real-time insights into what people are searching for across the globe. From spotting seasonal patterns to analyzing regional differences, Google Trends is invaluable for bloggers looking to craft data-driven content. Its ability to filter searches by categories, timeframes, and locations makes it a flexible tool for any niche. Whether you blog about travel, technology, or lifestyle, Google Trends helps you stay aligned with your audience’s interests.
⍟ How to Use Google Trends for Blog SEO
One of the most significant advantages of Google Trends is its ability to highlight keyword popularity over time. This is a goldmine for SEO-focused bloggers who want to target topics that are in demand but not oversaturated. By searching for a term related to your niche, you can see if interest is rising, falling, or stable.
For example, a food blogger could notice that "vegan desserts" see a spike in January, coinciding with New Year’s resolutions. By planning ahead, you could create posts like "5 Easy Vegan Desserts to Kickstart Your Year," optimized with trending keywords to capture this audience.
Google Trends also helps identify related queries and breakout terms, which can be used as subtopics or keywords in your blog. For instance, a search for “home organization” might reveal breakout terms like “minimalist storage solutions,” giving you new angles to explore.
⍟ SEO Benefits Beyond Social Media
Even if you’re not promoting your blog on platforms like Pinterest, the insights from Google Trends directly enhance your search engine optimization strategy. Trends help you focus on content that people are actively searching for, increasing your chances of ranking higher on Google. Additionally, by targeting keywords with rising popularity, you position your blog to capture traffic before competition intensifies.
For example, a fashion blogger can use Google Trends to discover that interest in “capsule wardrobes” spikes in spring. Creating SEO-optimized content around this topic can drive organic traffic without needing a strong presence on social media platforms.
⍟ Why Google Trends is a Must-Use Tool
Google Trends bridges the gap between what’s trending and what’s actionable. Its ability to provide both big-picture trends and granular insights makes it indispensable for bloggers who want to make data-informed decisions. Whether you’re crafting a single post or planning a content calendar, Google Trends ensures your blog stays relevant, timely, and searchable.
⍟ What is Pinterest Trends?
Pinterest Trends is a powerful tool that helps you uncover what’s popular, what’s rising in interest, and even what’s likely to become a trend in the future. Unlike other platforms, Pinterest has a unique ability to predict trends based on historical data from previous years. Whether it’s seasonal recipes, holiday decorations, or DIY projects, Pinterest Trends can help bloggers tap into their audience’s evolving interests.
Even if you don’t actively promote your blog on Pinterest, this tool offers insights into evergreen and niche topics that can enhance your overall content strategy. Pinterest Trends doesn’t just show you what people are currently pinning, it helps you anticipate what they will pin, giving your blog a competitive edge.
⍟ Leveraging Pinterest Trends for Your Blog
Pinterest Trends provides data that aligns well with seasonal content, making it especially useful for planning posts tied to specific times of the year. For example, if you notice that searches for “fall tablescapes” start spiking in late summer, you can publish related content in advance to capture early interest.
To use Pinterest Trends, search for keywords in your niche and analyze when they peak throughout the year. For example, a lifestyle blogger might find that “self-care routines” spike every January, aligning with New Year’s resolutions. Creating content around this trend, such as “10 Self-Care Rituals for a Fresh Start,” can position your blog to attract traffic during its highest demand.
Pinterest Trends also allows you to explore what’s trending in your region, ensuring your content resonates with your local audience. If “summer backyard parties” are trending in your area, you could create a blog post like “How to Host the Ultimate Backyard BBQ This Summer.”
⍟ Why Pinterest Trends Works Even Without Pinterest Promotion
One of the standout features of Pinterest Trends is its versatility, it’s not just for Pinterest users. If you’re solely focused on driving blog traffic through SEO or other platforms, Pinterest’s trend data can still guide your content strategy. The predictive nature of the tool allows you to stay one step ahead, creating blog posts that align with what your audience will soon be searching for.
For instance, a fashion blogger might discover that “chunky knit sweaters” are a recurring trend every fall. Even if they don’t share pins, they can craft SEO-friendly content like “5 Ways to Style Chunky Knit Sweaters This Fall,” ensuring it’s ready for readers when interest peaks.
⍟ Why Pinterest Trends is a Game-Changer
Pinterest Trends doesn’t just help you follow what’s popular; it empowers you to anticipate trends and tailor your blog content accordingly. Whether you’re using it for seasonal planning, evergreen posts, or niche-specific topics, Pinterest Trends ensures your blog stays ahead of the curve. By leveraging this tool, you can attract traffic, enhance your SEO strategy, and connect with your audience on a deeper level.
⍟ Overview of Social Media Trending Pages
Social media platforms like YouTube, TikTok, and Lemon8 have designated trending pages that highlight the most popular and engaging content of the moment. These sections are curated based on user interactions, making them an excellent resource for understanding what’s capturing attention in real-time. From viral challenges to thought-provoking discussions, these platforms offer endless inspiration for bloggers looking to create relatable and timely content.
Trending pages are particularly dynamic, showcasing not only what’s currently hot but also the topics likely to spark interest in the near future. By keeping a close eye on these trends, bloggers can ensure their content resonates with broader audience interests and stays relevant.
⍟ Using Social Media Trends to Inspire Blog Content
Adapting trending social media topics into blog content is a strategic way to attract attention and connect with readers. For example, if a challenge like “10-Second Aesthetic Room Transformations” is trending on TikTok, a home decor blogger could create a post titled “5 Simple Room Makeovers Inspired by TikTok Trends.”
Trending hashtags and themes on Lemon8, a platform known for its focus on lifestyle and aesthetics, can inspire blog posts that dive deeper into topics. If posts about “minimalist skincare routines” are gaining traction, beauty bloggers can expand on the idea by writing, “The Ultimate Minimalist Skincare Guide: Products and Tips for Glowing Skin.”
Social media also serves as a testing ground for what works. Videos, memes, and discussions that go viral provide insight into what people find engaging. Bloggers can translate these insights into long-form content that explores the trend in greater depth, offering their unique perspective or actionable tips.
⍟ Promotion and Cross-Platform Insights
Even if you don’t actively promote your blog on these platforms, leveraging social media trends can enhance your blog’s reach. Social platforms often drive searches on Google, which means aligning your content with social trends can improve your visibility on search engines.
For example, when a popular recipe video trends on YouTube, food bloggers can capitalize on the buzz by writing posts like “How to Make the Viral [Recipe Name] Everyone Is Talking About.” By targeting specific keywords related to the trend, bloggers can attract readers searching for more details or variations.
Moreover, cross-platform insights allow bloggers to cater to different audience preferences. A travel blogger might notice a trending hashtag like #WinterAesthetic on Instagram and use it to craft a blog post like “Top 10 Winter Destinations for 2024,” appealing to readers inspired by the trend but seeking more in-depth information.
⍟ Why Trending Social Media Pages Are Crucial
Social media trends provide a direct window into what people are excited about right now. Whether it’s a viral meme, a new lifestyle habit, or a creative challenge, these trends are a reflection of collective interests and preferences. By incorporating them into your blog, you’re not just staying relevant, you’re showing your audience that you understand what they care about.
Social media trending pages also encourage bloggers to think outside the box. They push you to explore new angles, experiment with topics, and connect with readers in innovative ways. By keeping an eye on these platforms, you can stay ahead of the curve and consistently deliver content that resonates.
(This section works best if you ALSO makes video content!)
Adopting a trend-focused approach to blogging can transform your content strategy. Tools like Treendly, Google Trends, Pinterest Trends, and social media trending pages provide valuable insights into what your audience is searching for, sharing, and engaging with. Whether you’re focused on SEO or drawing inspiration from social media trends, these platforms offer a steady stream of ideas to keep your blog relevant and engaging.
By staying curious and using these tools to interpret trends through your unique perspective, you can consistently deliver content that resonates with your readers. Blogging is an ever-evolving journey, and aligning your strategy with current trends ensures your blog remains impactful, adaptable, and connected to your audience.
Notes From The Author: How do you like the new Table Of Contents drop-down? It took me a while of watching youtube video coding tutorials on my lunch break at work to figure out how to do this. 😅
Also! Let me know if any of these tips helped you! I would LOVE some feedback.
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